Branding & Collateral

Chapter One created a logo for Bytown Days, emphasizing a broader spectrum of historical inclusion and remembering. Bytown Days aims to highlight the shared traditions of francophone and aboriginal cultures in the Ottawa/Gatineau region.

Our Solution

Chapter One rebranded the previous logo, which placed emphasis on colonial history through the use of chosen imagery and created a multi-faceted logo in order to highlight the inclusion of a multitude of cultures and traditions. By highlighting cultural touchpoints such as clothing and iconic locational imagery, we were able to tell a more encompassing iconographic story for Council of Heritage Organizations Ottawa.